COM-245: An Introduction to Public Relations

Course Description

A survey of the roles and responsibilities of the public relations professional in private and public organizations. Examination of the importance of the audience and audience research in public relations program planning, how public relations differs from advertising and the use of traditional publicity tools like press releases and press kits to reach targeted audiences. Exploration of the use of the Internet to reach key stakeholders and its use as a distribution channel for publicity. Recognition of the importance of ethics, integrity and relationship building as a cornerstone of public relations. Three class hours.

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COM-245 Sections for Spring 2025

With the following scheduling option(s)

1 Section Offered

COM-245, Section SL1

CRN #36118
Online/Virtual Campus (asynchronous)

Instructor(s)

Ilene Benz

Seats Remaining

24

Already on Waitlist

0

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Jan 21st, 2025 – May 19th, 2025N/A
Type Lecture
Location Online
Date(s) Jan 21st, 2025 – May 19th, 2025
Day / Time N/A