MAR-200: Principles of Marketing

Course Description

This course examines the business function of Marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets. Topics include branding and product development, pricing strategies, marketing research, promotion, supply chain management and service marketing. Marketing metrics will be used throughout the course to assess the impact of marketing strategies. Three class hours.

Prerequisites

BUS 104 or BUS 110 with a C or higher AND Math Level 6 Placement (or higher) or MTH 096/098/104/155/160/161/162/165/higher with a C or higher.

  Register for this CourseView Final Exam Schedule

MAR-200 Sections for Spring 2025

With the following scheduling option(s)

5 Sections Offered

MAR-200, Section 002

CRN #27297
Traditional (In-Person)

Instructor(s)

Gerald Marx

Seats Remaining

12

Already on Waitlist

0

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 12, Room 225
Jan 21st, 2025 – May 19th, 2025Monday, Wednesday, Friday
9:00 am - 9:50 am
Type Lecture
Location Brighton Campus
Building 12, Room 225
Date(s) Jan 21st, 2025 – May 19th, 2025
Day / Time Monday, Wednesday, Friday
9:00 am - 9:50 am

MAR-200, Section 010

CRN #27305
Traditional (In-Person)

Instructor(s)

Walter Becker

Seats Remaining

5

Already on Waitlist

0

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 12, Room 225
Jan 21st, 2025 – May 19th, 2025Tuesday, Thursday
9:30 am - 10:50 am
Type Lecture
Location Brighton Campus
Building 12, Room 225
Date(s) Jan 21st, 2025 – May 19th, 2025
Day / Time Tuesday, Thursday
9:30 am - 10:50 am

MAR-200, Section 013

CRN #27308
Traditional (In-Person)

Instructor(s)

Gerald Marx

Seats Remaining

1

Already on Waitlist

0

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureBrighton Campus
Building 12, Room 225
Jan 21st, 2025 – May 19th, 2025Tuesday, Thursday
12:30 pm - 1:50 pm
Type Lecture
Location Brighton Campus
Building 12, Room 225
Date(s) Jan 21st, 2025 – May 19th, 2025
Day / Time Tuesday, Thursday
12:30 pm - 1:50 pm

MAR-200, Section SL1

CRN #27313
Online/Virtual Campus (asynchronous)

Instructor(s)

Kathleen Borbee

Seats Remaining

1

Already on Waitlist

0

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Jan 21st, 2025 – May 19th, 2025N/A
Type Lecture
Location Online
Date(s) Jan 21st, 2025 – May 19th, 2025
Day / Time N/A

MAR-200, Section SL2

CRN #27314
Online/Virtual Campus (asynchronous)

Instructor(s)

Kathleen Borbee

Seats Remaining

6

Already on Waitlist

0

Scheduled Meeting Times

TypeLocationDate(s)Day / Time
LectureOnline
Jan 21st, 2025 – May 19th, 2025N/A
Type Lecture
Location Online
Date(s) Jan 21st, 2025 – May 19th, 2025
Day / Time N/A